Are you a UGC creator?

Yes and no. I absolutely can create UGC style content, however I wouldn’t consider myself a UGC creator. Most UGC creators are content creators first and foremost, often with no background in marketing or brand side. This is great for having authentic style content that looks consumer-made. My background is corporate, start-up, and creator, having been creating content online for over 10 years, and also working in the content teams for brands like Rimmel and Revolution Beauty. This means I’m strategic with my creation, and can understand both incorporating brand needs, audiences wants, and content creator authenticity.