Social Media & Content Strategy
Feel like you’re stabbing in the dark with social media? Spending too much time and money on content and not seeing results? Our social media & content strategies help brands reach their target consumers with purpose-driven, targeted and inspired marketing that’s more time & cost-efficient in the long run
WE'RE GEEKS FOR STRATEGY 🤓 WE'RE GEEKS FOR STRATEGY 🤓 WE'RE GEEKS FOR STRATEGY 🤓 WE'RE GEEKS FOR STRATEGY 🤓 WE'RE GEEKS FOR STRATEGY 🤓 WE'RE GEEKS FOR STRATEGY 🤓 WE'RE GEEKS FOR STRATEGY 🤓 WE'RE GEEKS FOR STRATEGY 🤓
WE'RE GEEKS FOR STRATEGY 🤓 WE'RE GEEKS FOR STRATEGY 🤓 WE'RE GEEKS FOR STRATEGY 🤓 WE'RE GEEKS FOR STRATEGY 🤓 WE'RE GEEKS FOR STRATEGY 🤓 WE'RE GEEKS FOR STRATEGY 🤓 WE'RE GEEKS FOR STRATEGY 🤓 WE'RE GEEKS FOR STRATEGY 🤓
FROM THIS
🤷 Creating content just to have something to post
🤨 Struggling to grow on social media or engage your current audience
🤯 Content creation is inefficient, unorganised, time-consuming, and more costly than it needs to be
🥱 Social media presence feels purposeless
🥱 Feeling uninspired with no room for creativity
👵 Spending hours trying to think of new ideas
TO THIS
💫 Intention behind every post is crystal clear
🏅 Achieving goals feels easier than ever
🤑 Efficient and cost-effective processes in place for creating content
💪 Clear purpose to every single post
🤩 Loads of room for inspiration and creativity
🤔 New ideas come effortlessly
What Is A Social Media & Content Strategy?
A social media & content strategy is an actionable guide to how your brand can get in front of your target consumers by posting valuable content where they’re likely to be
In other words, it’s the difference between having your audience flock to you as a trusted expert in your niche, or chasing them down and begging them to listen to you
At Comet we believe that content and social go hand in hand, which is why we build strategies that tell you how to make great content and how to distribute it.
Why Your Business Needs One
The good news - the beauty & wellness sector is bigger than ever and continuing to grow. The bad news - this means more competition and greedy social media platforms trying to profit from it by making it difficult and expensive to reach your audience. Don’t tell Instagram we said that.
Unless you have access to a bottomless pit of money, you probably don’t have the budget to pay your way in front of your audience. And even if you do, you need bangin’ content to stand out to them.
So, you need to do it organically. But guessing at what your target consumer wants to see, where they are, or constantly trying to sell to them is unlikely to result in social media growth in 2022. Like, really, really unlikely.
The solution? A strategy that makes your audience come to you. By providing valuable, relevant content and posting it where your customer is likely to be looking for that kind of content, you can build a community of future loyal consumers that found you first.
How We Do It
Competitor analysis
We research and map out the competitor landscape to gather strategic insights into where the brand fits, what strategies & content work in the sector, and more importantly - what doesn’t
consumer profiling
Next we deep dive into who exactly you’ll be targeting with your content so we can work out where to reach them and what content will stop them scrolling
content strategy
Using the insights we’ve gathered we build the content strategy, explaining what you should post and why, how you should create it, and where you should post it
Distribution
Now the content strategy is in place it’s time to plan how best to get the content out there
Amplification
Great content is meaningless if no one sees it, so our amplification section details custom strategies your brand can utilise to get eyeballs on your posts
WHAT'S INCLUDED 🪄 WHAT'S INCLUDED 🪄 WHAT'S INCLUDED 🪄 WHAT'S INCLUDED 🪄 WHAT'S INCLUDED 🪄 WHAT'S INCLUDED 🪄 WHAT'S INCLUDED 🪄 WHAT'S INCLUDED 🪄
WHAT'S INCLUDED 🪄 WHAT'S INCLUDED 🪄 WHAT'S INCLUDED 🪄 WHAT'S INCLUDED 🪄 WHAT'S INCLUDED 🪄 WHAT'S INCLUDED 🪄 WHAT'S INCLUDED 🪄 WHAT'S INCLUDED 🪄
FULL STRATEGY
For businesses ready to take social seriously
💫 Platforms - unlimited
💫 Goals
💫 Channel Audit
💫 Competitor Research
💫 Competitor Analysis
💫 Audience Research
💫 Audience Personas
💫 Content Pillars
💫 Content Purposes
💫 Content Value Proposition
💫 Channel Strategy
💫 Content Publishing Plan
💫 Quarterly Editorial Calendar
💫 Weekly Content Calendar
💫 Social Tone Of Voice
💫 Engagement Strategy
💫 Hashtag Strategy
💫 Amplification Strategy
MINI STRATEGY
For those on a budget testing the waters
💫 Platforms included - 1
💫 Competitor Research
💫 Audience Research
💫 Content Pillars
💫 Content Purposes
💫 Content Value Proposition
THE PROCESS
Frequently asked questions